Friday 19 April 2013

Question 3 : What kind of media institution might distribute your media product and why?

What kind of media institution might distribute your product and why ? 

Bauer Media 


Bauer Verlagsgruppe has been managed by four generations of the Bauer family. Originally a small printing house, The Bauer Publishing Group has grown into a worldwide publishing and media company. The Bauer Publishing Group comprises 282 magazines worldwide in 15 countries, as well as TV and radio stations. Bauer started in the UK with the launch of Bella magazine in 1987 and as H Bauer Publishing became Britain's third largest publisher.



Another company would be IPC it produces magazines that target everyone, both male and females magazines but women essentially as their target audience. Most of their magazines like the ones in the IPC connect division focus on Fashion, Women's lifestyle,Home interest. They have associated with Marie Claire, Look, Ideal home, woman and and the popular magazine NME.




Bauer Media is a multi-platform UK-based media Group consisting of many companies collected around two main divisions – Magazines and Radio - widely recognised and rewarded as being industry innovators. It has a lot of knowledge of the music industry, because of this it is They have a lot of knowledge and understanding of how a successful music magazine should be like. I think that the types of genres of music/ types they are likely to publish would be ones that are currently popular. Them keeping up to date and relevant, means that they are more likely to entice a bigger audience likely to be able to run a music magazine efficiently. I think this institution would be pretty good for my magazine because they already work along side a lot of companies, even though they are not the same type of genre. 

I reckon my magazine would be something different that they could introduce to other readers. It attracts a different type of audience, could be a way of filling some of the missing blanks that the company may have, to introduce a different styled product to other people as well. I think it would be a success 
because its pretty relevant with the way that music is nowadays.










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